One Michelin Experience

Design direction towards a unified B2B ecosystem.

Transitioning and establishing consistency across digital experiences.

What's Maestro?

A digital ecosystem where fleets and service providers do business together.

Help Me, Help You Help Yourself
Understanding who the true users are and defining a journey that leads the target users towards self-help.
Keeping It Simple
Interactive prototype demonstrating how users will navigate from login page to finding content about each module in the platform.
We're Better Together

Breaking silos and integrating systems.

A Thousand Words
Visualizing the As-Is vs To-Be state to bring clarity among business and development teams.
The One Path Forward
Design direction and strategy to incorporate the Maestro platform into Michelin's ecosystem for a simplified user experience.
The ONCall ERS Offer
Collaboration with brand managers to enhance Michelin's emergency roadside service offer's marketing and sales experience.
ONCall ERS Offer Evolution
Documenting personas and user journeys to provide clarity amongst leadership as we look to the future of the service offer.
Flowchart showing user journey for vehicle service request, roles, actions, device usage, and emotional response.
Diagram showing vehicle breakdown to rolling scenario with five personas and fleet painpoints listed below.
From One Service Offer To Another
Building an integrated marketing plan and using design to establish credibility when new services join the B2B offer portfolio.
Michelin trade show booth with blue table, large backdrop of trucks, and informational signs on stands.